Sales by region
|
2015 |
In % of |
2014 |
In % of |
Change |
Currency- |
||||||||
|
||||||||||||||
Europe1 |
1,683.2 |
60 |
1,566.5 |
61 |
7 |
6 |
||||||||
Americas |
670.5 |
24 |
586.6 |
23 |
14 |
(1) |
||||||||
Asia/Pacific |
392.9 |
14 |
360.8 |
14 |
9 |
(3) |
||||||||
Licenses |
62.1 |
2 |
57.7 |
2 |
8 |
8 |
||||||||
TOTAL |
2,808.7 |
100 |
2,571.6 |
100 |
9 |
3 |
||||||||
|
2015 |
2014 |
2013 |
2012 |
2011 |
|||||||
|
||||||||||||
Europe1 |
1,683.2 |
1,566.5 |
1,457.3 |
1,378.0 |
1,245.4 |
|||||||
Americas |
670.5 |
586.6 |
570.1 |
558.7 |
454.8 |
|||||||
Asia/Pacific |
392.9 |
360.8 |
346.8 |
352.7 |
309.3 |
|||||||
Licenses |
62.1 |
57.7 |
57.9 |
56.5 |
49.3 |
|||||||
TOTAL |
2,808.7 |
2,571.6 |
2,432.1 |
2,345.9 |
2,058.8 |
|||||||
Strong sales momentum in Europe
In fiscal year 2015, sales adjusted for currency effects developed unevenly from region to region. Sales in the reporting currency in Europe including the Middle East and Africa increased by 7% to EUR 1,683 million (2014: EUR 1,567 million). This corresponds to an increase of 6% in local currencies. Double-digit sales growth in the UK and the Iberian Peninsula contributed to this development. In the Americas, sales in the reporting currency climbed by 14% to EUR 671 million (2014: EUR 587 million). In local currencies, sales in the region contracted by 1% as a result of lower sales in the United States. Sales in the reporting currency in Asia/Pacific amounted to EUR 393 million, up 9% on the prior year (2014: EUR 361 million). The deterioration in market conditions in China, which depressed the performance of HUGO BOSS in this market, caused sales to drop by 3% in local currencies. Sales and Profit Development of the Business Segments