Construction
No other cultural institution bears such kinship with the HUGO BOSS identity as Bauhaus. The style-defining movement shaped the Group’s 2015 year – serving as a source of inspiration for the Womenswear collections, the fashion show set, the BOSS campaign themes and even the window displays.
HUGO BOSS additionally celebrated this creative affinity by partnering the Vitra Design Museum in Weil am Rhein to sponsor the exhibition “The Bauhaus #redefinedesign.”
Inspiration, abstraction, clarity, aesthetics and structure constitute central Bauhaus principles, and they have retained their relevance to this day. The following photo gallery vividly illustrates how these qualities impact the form and language of design at HUGO BOSS.
Inspiration
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“I’ve always been aware of the Bauhaus: I think it had such a pivotal impact on twentieth-century design across all disciplines that it’s impossible to be a creative and not know the movement, or be influenced by it in some way. The appeal of the Bauhaus is its purity, its rigor and its precision – indeed, for me, those elements are the DNA of the house HUGO BOSS.”
JASON WU
Artistic Director BOSS Womenswear -
Designer Jason Wu and the artist Maripol at the BOSS Fashion Show in New York, Summer 2015
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Abstraction
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HUGO BOSS display in the Bauhaus #redefinedesign exhibition at the Vitra Design Museum
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Abstraction, Bauhaus-style: In this window display concept, the square becomes a cube, the circle a sphere
Clarity
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Streamlined shapes, clean lines: HUGO BOSS AG headquarters in Metzingen
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Aesthetics
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BOSS Womenswear Show in New York, Summer 2015
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A style-defining look: the Bauhaus exhibition at the Vitra Design Museum
Structure
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The geometrical interior design channels the focus onto the collections; BOSS Store, Regent Street, London
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