As one of the leading companies in the premium and luxury segment of the apparel industry, HUGO°BOSS also assumes responsibility in the area of sustainability. The purpose underlying the credo “We act responsibly” is to create added value – for employees, customers, business partners, shareholders and society. Sustainable business activity is viewed by HUGO BOSS as an opportunity for ensuring both the high quality expected by customers and socially and environmentally friendly production. The Group thus creates an important prerequisite for customer loyalty and innovativeness, two key determinants of its success. At the same time, sustainable business activity helps to enhance the business model in line with future requirements, optimize the efficient use of resources and processes along the value chain and develop the Group’s employees in the long term.