No other cultural institution bears such kinship with the HUGO BOSS identity as Bauhaus. The style-defining movement shaped the Group’s 2015 year – serving as a source of inspiration for the Womenswear collections, the fashion show set, the BOSS campaign themes and even the window displays.
HUGO BOSS additionally celebrated this creative affinity by partnering the Vitra Design Museum in Weil am Rhein to sponsor the exhibition “The Bauhaus #redefinedesign.”
Inspiration, abstraction, clarity, aesthetics and structure constitute central Bauhaus principles, and they have retained their relevance to this day. The following photo gallery vividly illustrates how these qualities impact the form and language of design at HUGO BOSS.